Assessment item 1 – Stakeholder Mapping & Analysis
Due Date: 22-Mar-2021
Return Date: 14-Apr-2021
Length: 1000 words+ Venn diagram
Group Assessment: No
Submission method options: Alternative submission method
Construct a stakeholder map for the organisation you have chosen. It could be the
organisation where you work or one with which you are familiar, or a dream job. You should
include both internal and external stakeholders and be as comprehensive as possible. Using
the Venn model of stakeholder typology(i.e. dormant, dominant, etc) as described by Mitchell et
al (1997) from your topic two readings, categorise the stakeholders for your organisation.
Be sure to identify specific stakeholders that may currently be neglected by the current
approach to business, especially those in the more influential categories (such as dominant,
Charles Sturt University Subject Outline
MGT583 202130 SM I
Version 1 – Published 15 February 2021
Page 9 of 29
definitive and dependent). Then develop ideas on how you might correct the situation and
engage more appropriately with these stakeholders. Summarise the theory within the
stakeholder map, defining and describing the key stakeholders in the model and then apply
the map to your organisation and develop some initial engagement strategies for the powerful
stakeholders identified in the course of the process.
You will need to include both the visual map itself and the 1000 word summary in a simple
This assessment task will assess the following learning outcome/s:
• be able to describe stakeholder theory and construct stakeholder maps for particular
The rationale of this early assignment is to ensure students are able to comprehend and apply
to their workplace (or other organisation) a framework that is fundamental to their
understanding of sustainability and to identify the interest groups that transcend the usual
financial definitions of commerce to encompass both environmental and social concerns.
Analyses from previous modules such as SWOT and PESTLE may prove relevant to this
ASSESSMENT ITEM 1 – STAKEHOLDER MAPPING & ANALYSIS
Belmont Private Hospital (BPH) is the largest private mental hospital in Australia (belmontprivate.com, 2021). The researcher has to identify the internal and the external stakeholder of this hospital. Then they have to categorize them using Venn model typology. They have to identify such stakeholders who may be negligent in the future and they can recommend some strategies for better engagement of the stakeholder.
Identification of stakeholders
|Stakeholders||Interest||Impact||Roles and Responsibilities|
|Internal||Physicians||High||High||● Diagnose and treat injuries of the patient (Pierce et al. 2020)
● Give health service according to the illness
● Access medical history of patients
● Suggests treatment
● Understand the health of the patient
|Medical staff||High||High||● Attending physicians of the specific hospital
● Assists patients with better hygiene activities
● Collect medicines, store materials, sterilize the equipment of medicines
|Board members and HR||Moderate||High||● Serves as the government body of the hospital
● Quality care of the hospital is ensured by the Board of Director.
● Overseeing the well-being of the hospital.
|Ambulance services||Moderate||High||● Provide ambulances as per requirement (Muger 2020)
● Help the patient to reach the hospital on time
|Physical therapists||Moderate||Moderate||● Consulting with patients
● Learn about the condition of their physics
● Developing a plan for treatment
● To promote healing, they provide stimulation
|Nurses||High||High||● Take care of the patients
● Take health care history of a patient in details
|External||Insurance companies||High||Low||● Helps to assess risks and provide the right coverage|
|Government||Low||High||● Mobilize the necessary resources
● Guiding the process of resource allocation
|Health Care authority||● Improve access and the quality of the health care
● Providing essential services to the patient
|Pharmaceutical companies||Moderate||Low||● Develop, manufactured and sells the medicines to the hospital|
|Patients||High||High||● Make their healthcare safer|
Table 1: Stakeholder Register
Venn Model of Stakeholder Typology
Figure 1: Venn diagram
|High Salience||Expectant||Low Salience/Latent|
|Core / definitive (physicians, nurses, medical staff)||Dominant (Board members and HR)
|Dormant (Healthcare authority)
Discretionary (Insurance companies)
Demanding (pharmaceutical companies)
Table 2: Categorization of Stakeholders
The Venn Model of Stakeholder Typology represents three attributes such as power, legitimacy and urgency and on the basis of these attributes researchers can classify stakeholders in some groups. These groups are high salient, expectant and low salience and some influential categories are included in these groups. These categories are core or definitive, dominant, dangerous, dependent, dormant, discretionary and demanding.
Core or definitive categories include physicians and nurses, dominant included Board members and HR, government and patients are included in the dangerous and dependent category respectively. In the groups of low salience, there are health care authority, insurance company and pharmaceutical company which are included in dormant, discretionary and demanding respectively (Connor et al. 2020). By this model, researchers can easily understand the classifications of the members of the hospital.
By the help of the research, some stakeholders are identified who may be neglected in the future in this hospital. These stakeholders are nurses, medical staff, HR department and patients. Because in case the hospital faces sudden losses in their organisation then they can terminate some nurses and the job of the medical staff could be put on danger (Collins, Vanagt & Huys 2020). The patients of this hospital may be neglected in the future in case the employees of this hospital do not serve accurate services or do not take care properly of the patients.
In case the HR department made any mistakes in their jobs then the manager could terminate them. On the other hand, in case the hospital will close then the HR department will be affected by this situation. Therefore, according to the researcher, nurses, staff members, the HR department and as well as patients will be the most neglected stakeholders among all of them.
This organisation can follow some suggestions to engage their employees in a better way and by following these steps they can improve their employee engagement in their organisations. These are:
Model core values and emphasize mission
Creating the lists of core value models and training the employees according to these models will help the employees to engage in their work. Employees will be more engaged in their work by knowing their actual goals or objectives and it helps them to inspire in their jobs. By understanding the values of the organisation, employees may easily engage in their specific works.
Prioritize the feedbacks
Employees want to know their level of performance on a weekly basis. Therefore, the organisation can provide the feedback of the particular employees. By providing feedback to the employees, they could be more aware about their performance and try to improve their skills according to their feedback. It will be an effective strategy to keep them engaged in their specific job because they mainly focus on the performance level and try to improve their skills.
Concentrate on engaging management and Prioritize physical and mental health
The workforce management strategy should be helpful for the organisation to keep their employees engaged in their specific job because it helps to concentrate on the individual needs of every employee. This strategy mainly focuses on middle management to increase employee engagement quickly (Nyagadza, Kadembo & Makasi 2020).The organisation could prioritize the health of an employee and this initiative helps to improve employee engagement of an organisation.
Recognize top performers and reward them, evaluation of process and addressing inefficiencies
The company has to recognise the top performers of the hospital and give the reward to them. By this process, the employee feels more engaged in their work because it helps to inspire them to do their job in a better way and they continuously try to improve their skills. It can be helpful for the organisation to achieve goals. The organisation can improve the skills of their employee by evaluating the process and finding inefficiencies in the work. Therefore, the employees will be aware about their work and try to increase their inefficiency.
It can be concluded by the above research that the researcher has to identify the internal and external stakeholders of BPH and then they classified those stakeholders by the Venn Model of Stakeholder Typology. Then they identify that nurses, patients, the HR department and medical staff might be the negligence stakeholder and for this reason they recommend some suggestions to engage their employees in their specific work.
Belmontprivate.com, 2021 homepage viewed on: 12/03/2021 from <https://belmontprivate.com.au/?gclid=Cj0KCQiA-aGCBhCwARIsAHDl5x-odyOi80L1-j-oGDiMU_85Br8AlLBRiKrYCQsVq-75Jvm0jwNj0_AaAvtLEALw_wcB>
Collins, J. E., Vanagt, T., & Huys, I. (2020). Stakeholder Perspectives on Access and Benefit-Sharing for Areas Beyond National Jurisdiction. Frontiers in Marine Science, http://dx.doi.org/10.3389/fmars.2020.00265
Connor, K. I., Siebens, H. C., Mittman, B. S., McNeese-Smith, D., Ganz, D. A., Barry, F., Edwards, L. K., McGowan, M. G., Cheng, E. M., & Vickrey, B. G. (2020). Stakeholder perceptions of components of a Parkinson disease care management intervention, care coordination for health promotion and activities in Parkinson’s disease (CHAPS). BMC Neurology, 20, 1-13. http://dx.doi.org/10.1186/s12883-020-02011-9
Muger, G. A. (2020). Leader Development in East Africa: A Case Study of a Multi-Year College Student Leadership Program (Order No. 28000093). Available from Coronavirus Research Database. (2419465450). https://www.proquest.com/dissertations-theses/leader-development-east-africa-case-study-multi/docview/2419465450/se-2?accountid=188056
Nyagadza, B., Kadembo, E. M., & Makasi, A. (2020). Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions? Cogent Social Sciences, 6(1)http://dx.doi.org/10.1080/23311886.2020.1845926
Pierce, J. R., Barton, M. A., Jia Tan, M. M., Oertel, G., Halder, M. D., Lopez-Guijosa, P., & Nuttall, R. (2020). Actions, indicators, and outputs in urban biodiversity plans: A multinational analysis of city practice. PLoS One, 15(7)http://dx.doi.org/10.1371/journal.pone.0235773