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HLT7042 People, Places and Practices : Contextualizing the THE Industries Multi-sensory map, Time lapse video and associated critiques

Subject: Geography Assignment

Keywords : HLT7042 People, Places and Practices : Contextualizing the THE Industries Multi-sensory map, Time lapse video and associated critiques


Question:

Assessment Details

Assessment title

Abr.

Weighting

Multi-sensory map, Time lapse video and associated critiques 

OTHR1

50%

Pass mark is 50% for postgraduate work

 

Task/assessment brief:

OTHR1 This consists of two (2) parts – Submit Friday 18 November – 17:00.

You need to choose one CITY and produce the following map and video based on your chosen location, choosing between Cardiff and Swansea.

(a)   A multisensory map and critique. Produce a multi-sensory map of either Cardiff or Swansea which demonstrates how your senses of sight, sound, smell, touch and taste are experienced in that place. The mapping should include multisensory points and symbols and can also include both things you may experience in response to these multi-sensory experiences such as emotions, feelings and memories. Referring to the content of your map, you should provide a 500-word critical discussion on how your chosen city is consumed, based on theories related to multisensory experiences, consumption of place and ‘sense of place’.

(b)   A three-minute time-lapse video and critique. This will demonstrate how space is produced and consumed at different time periods by different groups of people engaging in tourism, hospitality and event experiences in your chosen location. For the time-lapse video you should choose 3 different places within the same city as the multi-sensory map. Within the 3 places, you should capture 1 hospitality experience, 1 tourism experience and 1 events experience and demonstrate how these spaces are consumed over time. You should also include a 500-word critique on your video based on how different groups of people experience and consume places and spaces over time in terms of tourism, hospitality and events.

Word count (or equivalent):

2000 words equivalent

This a reflection of the effort required for the assessment. Word counts will normally include any text, tables, calculations, figures, subtitles and citations. Reference lists and contents of appendices are excluded from the word count. Contents of appendices are not usually considered when determining your final assessment grade.

Academic or technical terms explained:

See lecture schedule for the weeks where we will cover theories of the consumption of place, sustainable cities and theories of place branding and identity.

Submission Details

Submission Deadline:

Friday 18 November

Estimated Feedback

Return Date

This will normally be 20 working days after initial submission.

Submission

Time:

By 5.00pm on the deadline day.

 

Moodle/Turnitin:

Any assessments submitted after the deadline will not be marked and will be recorded as a non-attempt unless you have had an extension request agreed or have approved mitigating circumstances. See the School Moodle pages for more information on extensions and mitigating circumstances.

File Format:

The assessment must be submitted as a pdf document (save the document as a pdf in your software) and submit through the Turnitin submission point in Moodle.

Your assessment should be titled with your:

 

student ID number, module code and assessment ID,

e.g. st12345678 HLT7042 OTHR1

Feedback

Feedback for the assessment will be provided electronically via Moodle. Feedback will be provided with comments on your strengths and the areas which you can improve. View the guidance on how to access your feedback.

 

All marks are provisional and are subject to quality assurance processes and confirmation at the programme Examination Board.

Assessment Criteria

Learning outcomes assessed

1.       Identify key influencers in the T.H.E industries and assess their roles and competences;

2.       Analyse and appreciate the complexity of the relationship between T.H.E and the settings in which it takes place;

3.       Evaluate critically the environmental factors that shape the tourism, hospitality and events industries;

4.       Assess critically industry and interest group perspectives on contemporary issues in T.H.E;

5.       Reflect critically on how industry practices inform the development of T.H.E experiences;

 

Other skills/attributes developed

This includes elements of the Cardiff Met EDGE (Ethical, Digital, Global and Entrepreneurial skills) and other attributes developed in students through the completion of the module and assessment. These will also be highlighted in the module guidance, which should be read by all students completing the module. Assessments are not just a way of auditing student knowledge. They are a process which provides additional learning and development through the preparation for and completion of the assessment.

Ethical – we discuss and debate a number of ethical issues when exploring contemporary issues in the industry, including the impact of the tourism, hospitality and events industries on places and communities.

Digital – Digital skills are developed throughout the module, particularly doing the multisensory mapping exercise for the portfolio.

Global – the case studies used within the module are of an international nature, and the issues discussed on a global level.

Entrepreneurial – During the lecture programme we explore a range of business models and issues in relation to place and relevant industries.

Marking/Assessment Criteria

Multi-sensory map

Critique of multi-sensory map

 

Time-lapse video20 marks

Critique of time-lapse video marks

General coherence of argument, structure, presentation of any tables, figures and appendices, use of Harvard referencing, proof reading and typographical errors

10 marks

Further Information

Who can answer questions about my assessment?

Questions about the assessment should be directed to the staff member who has set the task/assessment brief. This will usually be the Module Leader, Darryl Gibbs. He will be happy to answer any queries you have.

Staff members can often provide feedback on an assignment plan but cannot review any drafts of your work prior to submission. The only exception to this rule is for Dissertation Supervisors to provide feedback on a draft of your dissertation.

Referencing and independent learning

Please ensure you reference a range of credible sources, with due attention to the academic literature in the area. The time spent on research and reading from good quality sources will be reflected in the quality of your submitted work.

Remember that what you get out of university depends on what you put in. Your teaching sessions typically represent between 10% and 30% of the time you are expected to study for your degree. A 20-credit module represents 200 hours of study time. The rest of your time should be taken up by self-directed study.

Unless stated otherwise you must use the HARVARD referencing system. Further guidance on referencing can be found in the Study Smart area on Moodle and at www.citethemrightonline.com (use your university login details to access the site). Correct referencing is an easy way to improve your marks and essential in achieving higher grades on most assessments.

Technical submission problems

It is strongly advised that you submit your work at least 24 hours before the deadline to allow time to resolve any last minute problems you might have. If you are having issues with IT or Turnitin you should contact the IT Helpdesk on (+44) 2920 417000. You may require evidence of the Helpdesk call if you are trying to demonstrate that a fault with Moodle or Turnitin was the cause of a late submission.

Extensions and mitigating circumstances

Short extensions on assessment deadlines can be requested in specific circumstances. If you are encountering particular hardship which has been affecting your studies, then you may be able to apply for mitigating circumstances. This can give the tutors on your programme more scope to adapt the assessment requirements to support your needs. Extensions and mitigating circumstances policies and procedures are regularly updated. You should refer to your degree programme or school Moodle pages for information on extensions and mitigating circumstances.

Unfair academic practice

Cardiff Met takes issues of unfair practice extremely seriously. The University has procedures and penalties for dealing with unfair academic practice. These are explained in full in the University's Unfair Practice regulations and procedures under Volume 1, Section 8 of the Academic Handbook. The Module Leader reserves the right to interview students regarding any aspect of their work submitted for assessment.

Plagiarism, which can be defined as using without acknowledgement another person’s words or ideas and submitting them for assessment as though it were one’s own work, for instance by copying, translating from one language to another or unacknowledged paraphrasing. Further examples include:

  • Use of any quotation(s) from the published or unpublished work of other persons, whether published in textbooks, articles, the Web, or in any other format, where quotations have not been clearly identified as such by being placed in quotation marks and acknowledged.
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  • Re-use of one’s own material except as authorised by your degree programme.

Collusion, which can be defined as when work that that has been undertaken with others is submitted and passed off as solely the work of one person. Modules will clearly identify where joint preparation and joint submission are permitted, in all other cases they are not.

Fabrication of data, making false claims to have carried out experiments, observations, interviews or other forms of data collection and analysis, or acting dishonestly in any other way.

How is my work graded?

Assessment grading is subject to thorough quality control processes. You can view a summary of these processes on the Assessment Explained Infographic.

Grading of work at each level of Cardiff Met degree courses is benchmarked against a set of general requirements set out in Volume 1, Section 4.3 of our Academic Handbook. A simplified version of these Grade Band Descriptors (GBDs) with short videos explaining some of the academic terminology used can be accessed via the Facilitation of Learning resource page.

We would strongly recommend looking at the Study Smart area of Moodle to find out more about assessments and key academic skills which can have a significant impact on your grades. Always check your work thoroughly before submission.

Solution:

PEOPLE, PLACES AND PRACTICES: CONTEXTUALIZING THE INDUSTRY

Introduction

Tourism, hospitality and event industries (T.H.E.) have a significant contribution to economy of the UK along with generating employment and business development opportunities for people. This industry significantly enhances tourist inflow and outflow for a certain destination is effective in promoting globalisation and significantly improves cash flow of a certain region. These 3 factors have significant interrelations that influence growth of individuals and it significantly improves foreign direct investments (FDI) in businesses. In contrast to that, it also brings operation challenges and complexity that can be resolved by innovation and adopting effective T.H.E management strategies. This study is concerned with introducing key and important factors associated with T.H.E and people or stakeholders associated with this industry. In this           report, description of natural beauty of Cardiff, taste sound, touch, and sight experience has been shared. Different, images, map, and data of Cardiff city centre has been presented in this report. In addition, this study is also concerned with identifying appropriate and effective practices for this industry and identifying risks, issues and challenges associated with this industry. This study specifically focuses on T.H.E industry of London and Manchester and their influence on local people and economy.

Evaluate role of T.H.E. in production of places andstrategising place branding

Production of places is concerned with development of a new tourist destination site to attract more customers to a certain region and significantly boost local economy through tourism.  For example, development of the statue of liberty is associated with production of a place that eventually results in growth of both domestic and international tourism in that place. According to Lund et al. (2018), place branding is concerned with projecting an image or certain in a way that influences perception of people for the place through marketing to increase number of annual visitors to that place. Cardiff is the biggest city in Wales which has different beautiful places to visit such as Cardiff international pool.

Image

Figure 1: Cardiff Multisensory Map

Place marketing and place promotion play a significant role in creating brand value for a place and influencing perception of people for that place. Place marketing and place promotion can be done by collaborating with popular celebrity personals by making them brand ambassadors for that place and these brand ambassadors need to be chosen for each targeted market. As opined by Boisenet al. (2018), place promotion needs to be concerned with offering additional benefits or services to make that place more appealing, attractive and luxurious for them. Rebranding of a location plays a significant role in a place to increase its annual visitors and needs to adopt TV and social media marketing strategies to reach maximum potential customers.

Image

Figure 2: View of Cardiff Castle

In this figure, a satellite view of Cardiff Castle has been presented.  In this figure roads, building near the Cardiff Castle can be observed.  St John Street is near the Cardiff Castle and there is also a market which is called Cardiff Market. T.H.E. significantly influence in production of places and place branding as it is concerned with generating maximum revenue from a target market or place through increasing annual tourist visit rates. Based on tourism potential T.H.E. targets a specific place and utilises place branding and place promotion to enhance its brand value and attractiveness of a certain places. In addition, it is concerned with local economic development to ensure improvement in lifestyle of local people and ensure safety and security of a certain place to influence perception of people positively. According to Okleviket al. (2019), T.H.E. is responsible for conducting place branding, place promotion and place marketing to generate revenue generation opportunities that will significantly influence local economy and lifestyle. In addition to that, it needs to work in collaboration with local and national governments to ensure safety and security of that region along with improving transportation and other touristic operation to ensure place reliability and good experience for visitors. This is because a negative image of a certain place or region may repel or demotivate individuals from visiting that place and may adversely impact place branding.

Ways of people to consume places

Image

Figure 3: Cardiff City Centre

Cardiff is the 11th biggest city in UK. Government of this city has tried to create a significant progressive structure for its people. Its 5-year planning has an ambition of "Stronger, Fairer and Greener" city formation. In order to create a greener city, the government has dedicated its resources to build effective waste management process within city. It has contributed towards enhancement of tourism spots. In figure 2, beauty of daffodils near Cardiff Castle has been presented. The daffodil became popular as a substitute for the leek during the 18th century because of their similar linguistic characteristics.

Perception of a place or brand image of a place plays a significant role in influencing place visiting decision of an individual and good place image and attractiveness of a place results in growth of annual visitors. According to Hoyle et al. (2019), perception of people regarding a destination is also influenced by nature, scenic views, greenery, historical monuments, architecture and technological advancement that lead people to visit a certain place. In addition, local culture, guest treatment, rituals, festivals and events significantly influence visitors' decisions on whether to visit a certain place or not. For example, most people are curious about visiting India a land of cultural diversity, natural diversity, language diversity and the way they treat their guests or visitors. In contrast to that, global image of India represents by international news channels adversely influences visitors' decisions on whether to visit India or not due to safety concerns. In this case, marketing played a significant role in influencing visitors' decisions that helped in understanding the importance of place promotion and place branding to influence visitors' perceptions. 

Image

Figure 4: Cardiff City Streets at Evening

Based on above discussion findings, London and Manchester's annual visitor rates can be influenced by place promotion, place branding and place marketing, especially focusing on elimination of negative images or perceptions of people about these two cities. These statistical data helped in concluding that most young international people or populations aged between 25 to 44 visits UK annually

Image

Figure 5: Betty Campbell Sculpture at Cardiff

National Museum and St Fagans and Cardiff Castle are the most beautiful places where government has created a significant contribution towards building sustainable environment for international tourists. On the other hand, Cardiff Bay Barrage is a place for outdoor experience. This place has increased attractiveness of Cardiff for tourists.

Practices and processes associated people

Production of a place is mainly associated with local people of that targeted region and they have a significant influence on success of production of a place. This is because culture, behaviour, foods, festivals, language and guest behaviour significantly influence customers for visitors' experience and visitors' experience plays a significant role in ensuring word-of-mouth promotion that is effective in enhancing annual visitor’s rate. In addition, T.H.E.-associated officials play a significant role in identifying potential of a place, developing effective production of a place strategy and adopting an effective marketing strategy to ensure growth in visitor’s rate. T.H.E.-associated officials need to work in collaboration with both local and national governments to ensure legal compliance, reduce corporate taxes to attract investors and ensure safety and security of a certain place.

Image

Figure 6: Cardiff Church

As opined by Honey et al. (2021), uncertainties like covid-19 bring operational complexity to tourism industry; T.H.E.-associated officials need to be prepared to respond to such uncertainties to ensure sustainable growth of this industry.

Visitors are most important people or stakeholders that have a significant influence on success of a production of a place and ensuring local and national economic growth. In addition, visitors' contribution and desire to fulfilment needs of visitors demand innovations and innovations will help in ensuring improvement in visitors' experience and satisfaction. This will eventually lead to an increase in cash flow and growth in a local economy that significantly improves lifestyle of local people (Williams et al. 2021). Need for innovation and need for improvement in customer services increases the technological influence on tourism industry and changes in needs of visitors and technological development bring an opportunity for business growth. In addition, this process leads to business practices associated with imports-exports, currency exchange, sales of goods or services and cross-cultural interactions.        

Changes due to covid-19 in places, spaces, people and processes in post Covid-19 business

Covid-19 harmed T.H.E. and brings huge operational and existential complexity to this industry that lead to complete shutdown of this industry for an uncertain period.  In addition, due to adverse impact of a covid-19 pandemic, businesses had to face a worldwide lockdown that bans both national and international tourists from visiting tourist destinations that adversely impacted financial performance of this industry. Worldwide lockdown led businesses to adopt digitalisation to sustain their businesses and ensure a competitive advantage over others that significantly helped businesses to overcome this crisis. In contrast to that, digitalisation has not had much influence on financial performance of tourism industry and raises a question about their sustainability. People were restricted from visiting tourist destinations and in post-covid era tourist places were permitted to open their activities under strict regulations and with a minimum number of visitors at a time to maintain social distancing effectively.

People were forced to wear face masks or face shields and hand gloves and they were instructed to strictly follow covid-19 preventive guidelines while visiting tourist destinations at beginning of a post-covid era. Places were sanitised frequently to prevent spread of covid-19 and effective sanitisation facilities were implemented to prevent virus transmission. In addition, a bunch of safety guidelines were imposed on tourist destinations that need to be strictly followed by authorities and visitors. Temperature screening and sanitisation facilities were implemented at entrance of a tourist destination to ensure prevention of virus transmission that causes entry and exit process complex and time-consuming.   

Issues associated with T.H.E., from both industry and interest groups perspective

Issues of T.H.E. is mainly associated with a lack of effective and skilled workers, inventory management issues, uncertainty in consumer consumption trends, scalability issues and market uncertainties. In addition, government regulations on T.H.E. industry and international visitors may adversely impact annual visitor rates of a region and financial performance. Government's concerns about international tourism are associated with its adverse environmental footprints that may lead to environmental pollution and instructs businesses to strictly follow environmental concern guidelines. According to Ritchie and Jiang (2019), main risks or issues associated with over-tourism that may have a significant adverse influence on environment that leads T.H.E. to strictly follow environmental concern guidelines to ensure legal compliance. Over tourism significantly increases waste that creates complexity for T.H.E. regarding waste management and increases operational complexity of this industry. A set of strict guidelines will be imposed by T.H.E. on visitors to prevent them from dumping wastes in open and industry needs to be concerned with promoting use of recyclable products at tourist destinations.

Image

Figure 7: Busy Streets at Cardiff

Interest groups in this industry are mainly investors or stakeholders, visitors, both national and international governments and local people of a certain tourist destination. Investors or stakeholders aim to get benefitted financially and ask for a high return on investment (ROI) from their investments in this industry. As opined by Milano et al. (2019), national and international governments are concerned with growth of their respective economies, meeting environmental concern guidelines and protecting rights of individuals. In addition, local people are concerned with both financial growth and maintenance of environmental standards to ensure improvement in the daily lifestyle and economic status of individuals. Visitors are concerned with gaining a lifetime experience and spending a good time or vacation by roaming around a tourist destination.  

Implications of the issues, innovation in Cardiff through Industries for stakeholder groups and future practices

Lapse Video Link: https://youtu.be/dUP2-RjvCC8

Uncertainty response plan: Main concern of this industry needs to focus on market uncertainties and industry needs to have an effective contingency plan to effectively to changes associated with uncertainties. According to Liu et al. (2019), businesses need to learn from adverse impact of covid-19 pandemic and need to develop an effective response plan to effectively deal with identical issues in future. In addition, industry needs to be concerned with developing an effective plan to stabilise its financial performance under this kind of uncertainty to meet stakeholders' interests.

Technological innovation needs to be prioritised: Investment in R&D needs to be enhanced by a certain amount to promote innovation that is effective in ensuring customer satisfaction by improving customer service. In addition, technological influence will significantly help in waste management, reduction in harmful waste footprints and effective utilisation of wastes produced by tourism and other event activities.

Safety and security of investors need to be a priority for T.H.E.: Safety and security concerns significantly influence visitors' decisions and a negative image may lead to visitor disinterest in visiting a tourist destination. Tourist destination authority needs to work in collaboration with local government or police to offer a safe visit to visitors and marketing needs to be prioritised to improve image of that destination. 

Conclusion

T.H.E. industry has significant contributions to local and national economic growth but uncertain events like covid-19 pandemic raise sustainability concerns in this industry. Production of place, place promotion, place branding and place marketing play a significant role in influencing visitors' visit decisions and a good or bad image of a place leads a visitor to decide whether to visit a certain place or not. These factors need to be effectively managed by T.H.E. to attract visitors and people like to visit places that are culturally, geographically and socially diverse. Local people, government, tourist destination authorities, investors and visitors are main ones associated with T.H.E. industry and need to be responsible for success of production of place and place marketing.

References

Books

Carmona, M., 2021. Public places urban spaces: The dimensions of urban design. Routledge. HQ: Milton Park, Abingdon-on-Thames, Oxfordshire, England, UK

Walia, S.K. ed., 2020. The Routledge Handbook of Community Based Tourism Management: Concepts, Issues & Implications. Routledge. HQ: Milton Park, Abingdon-on-Thames, Oxfordshire, England, UK

Journals

Antony, J., Psomas, E., Garza-Reyes, J.A. and Hines, P., 2021. Practical implications and future research agenda of lean manufacturing: a systematic literature review. Production planning & control32(11), pp.889-925.

Boisen, M., Terlouw, K., Groote, P. and Couwenberg, O., 2018. Reframing place promotion, place marketing, and place branding-moving beyond conceptual confusion. Cities80, pp.4-11.

Capocchi, A., Vallone, C., Pierotti, M. and Amaduzzi, A., 2019. Overtourism: A literature review to assess implications and future perspectives. Sustainability11(12), p.3303.

Fonseca, L., Amaral, A. and Oliveira, J., 2021. Quality 4.0: the EFQM 2020 model and industry 4.0 relationships and implications. Sustainability13(6), p.3107.

Honey-Rosés, J., Anguelovski, I., Chireh, V.K., Daher, C., Konijnendijk van den Bosch, C., Litt, J.S., Mawani, V., McCall, M.K., Orellana, A., Oscilowicz, E. and Sánchez, U., 2021. The impact of COVID-19 on public space: an early review of the emerging questions–design, perceptions and inequities. Cities & health5(sup1), pp.S263-S279.

Hoyle, H., Jorgensen, A. and Hitchmough, J.D., 2019. What determines how we see nature? Perceptions of naturalness in designed urban green spaces. People and Nature1(2), pp.167-180.

Liu, Z., James, S., Walpole, G. and White, G.R., 2022. A communities of practice approach to promoting regional circular economy innovation: evidence from East Wales. European Planning Studies, pp.1-20.

Lund, N.F., Cohen, S.A. and Scarles, C., 2018. The power of social media storytelling in destination branding. Journal of destination marketing & management8, pp.271-280.

Milano, C., Novelli, M. and Cheer, J.M., 2019. Overtourism and degrowth: A social movements perspective. Journal of Sustainable Tourism27(12), pp.1857-1875.

Oklevik, O., Gössling, S., Hall, C.M., Steen Jacobsen, J.K., Grøtte, I.P. and McCabe, S., 2019. Overtourism, optimisation, and destination performance indicators: A case study of activities in Fjord Norway. Journal of Sustainable Tourism27(12), pp.1804-1824.

Ritchie, B.W. and Jiang, Y., 2019. A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management. Annals of Tourism Research79, p.102812.

Williams, S.N., Armitage, C.J., Tampe, T. and Dienes, K., 2021. Public attitudes towards COVID‐19 contact tracing apps: A UK‐based focus group study. Health Expectations24(2), pp.377-385.

Website

Statista.com, 2022. Inbound tourist visits to London 2019, by age group. Available from: https://www.statista.com/statistics/895294/london-international-tourists-by-age/. [Accessed on: 16.11.2022]